Thousands of schoolchildren got a taste of fairness in just eight days.
Anglia Co-operative has been spreading the message about Fairtrade to no less than 2,366 youngsters across its business area during Fairtrade Fortnight.
It has delivered special assemblies at ten schools – including Market Deeping Community Primary School and Westfield Primary Academy at Bourne.
Pupils were given a free Fairtrade banana and during the assembly heard how children in the developing world do not have the things that we take for granted – like fresh water, schools, hospitals, clinics and roads.
They saw how the sale of Fairtrade products is helping to generate money which can change the lives of millions of people in these poorer countries.
The Anglia Co-operative stores at Market Deeping and Bourne supplied the bananas, and gave the schools a selection of other Fairtrade products to illustrate how sales in the UK were able to reach £1.3 billion in 2011.
Bourne store manager Gavin Price said: “We hope the banana will help the children appreciate just how fortunate they are not to be facing the sorts of things youngsters in the developing world have to contend with.”
Market Deeping store manager Darren Hammond added: “Anglia Co-operative is a passionate supporter of Fairtrade – that’s why we are so keen to spread the word and show how easy it is to help change the lives of millions of people.”