Gedney Marsh production director for J E Piccaver & Co Phillip Hubbert is to play a key role in increasing the consumption of leafy salads.
Phillip has been selected to be an ambassador for a national campaign by the British Leafy Salads Association (BLSA).
As part of the campaign, Phillip stars in a video (www.makemoreofsalad.com) which showcases how farmers care for the land and environment while growing lettuce and salad leaves.
Shot at Norfolk House Farm, the video shows the different techniques used to create natural wildlife habitats for marsh harriers, grey partidge, tree sparrows as well as wild orchids.
Phillip said: “People want to understand more about where their food comes from and how it is grown. We’re on a mission to inspire people to make more of this versatile ingredient and to help people have a better understanding about the role of farmers. Taking care of the natural environment is vital for us as we rely on the land.”