Scorching Spalding is seeing an upsurge in visitors, with shops bustling, pubs buzzing and tourists enjoying a trip on the water taxi.
Simon Clarke, operations manager of the Water Taxi, said: “It’s been what we’ve been waiting for for the past three years.
“We are very weather dependent, but all of our four boats are very busy, with coaches coming into town and then taking a trip to Springfields.
“Take-up of evening private hire and self-drive hire is also very good.”
A greater footfall is being enjoyed by businesses in town that are still enjoying the success of the Independents’ Day event.
Nikki Austin, representing The Crescent Traders who organised the event, said the sun had centainly helped keep the feel-good factor going.
She said: “Business is booming. We are doing everything we can to keep the vibe going.”
Rumblings to Go has been doing a roaring trade in the sale of salad boxes.
Tracey Graves said: “We just can’t keep up with demand. People are really enjoying picking up a salad or sandwich and sitting in Ayscoughfee Gardens and soaking up the sun.”
Ice-cream sales are also up, with Laddies of Holbeach reporting a bumper year.
Owner Richard Ladbrooke said: “It’s the longest stretch of good weather since 2006 so naturally our sales reflect that. We’ve been very busy.”
The good weather has also seen revellers flocking to use beer gardens.
Pete Williams, of the Punchbowl, said: “People are loving our beach-themed beer garden and are really enjoying relaxing in the deckchairs.”
But as everyone basks in the good weather, there is concern for the most vulnerable residents – the elderly and pets.
Barbara O’Neill, of Boston and South Holland Age UK, said it was important residents made sure elderly relatives were taking enough fluids and also closed windows when they went out to prevent thefts.
Vet Savers in Spalding reported seeing a number of pets with heatstroke.
Veterinary nurse Suzhy Winfield said: “People are dousing them with water but it shocks the system.
“Placing disposable gloves filled with coolish water around them is best.”