There is another point of difference to ANP Services of Spalding. Unlike many garden maintenance businesses, Adam Pilgrim has his own website – www.anpservicesspalding.com.
Spalding businesswoman Christine Grocock, director of Drive By Websites (www.drivebywebsites.com), explains: “A website is a modern-day essential business tool as it has become a primary method for people to easily find, contact and get more information about a business. It is a low cost investment which means a business is open 24/7 with no staff required to man it. However, it needs to be kept fresh and up-to date – like a shop window.
“A business website needs to convey the products or services on offer and make it easy for visitors to quickly find what they want. First impressions are crucial and the first three seconds are the most important. It should be (like an employee) friendly, informative, communicate clearly and concisely, be interesting (sometimes entertaining) and, of course, professional.
“In short, use good quality photographs, make it easy to get in touch, keep it simple and buy local.”